Wendell Keuneman

Managing Partner

Product gun, founders' go-to-guy. Wendell is a product-led-growth expert and multi-time start-up founder, armed with 20+ years of software engineering and product management experience. Whether you need to go deep in code, sound out an idea, get a reality check, or just talk through frustrations, Wendell's unique thinking helps others to see the path forward. Formerly Atlassian, Broadsoft & Inference.

Articles

Investment Notes

Investment Notes: Orkestra

We’re thrilled to have had the opportunity to lead both Orkestra’s Pre-Seed and Seed rounds. Orkestra is a software provider that empowers teams within the clean energy sector to streamline the feasibility and deployment of new projects with enhanced ease and precision.

Wendell Keuneman

24 Oct 2023 · 4 min read

Investment Notes

Investment Notes: Loopit

We are delighted to have led Loopit’s Seed round. Loopit is a software provider that enables mobility companies to introduce vehicle subscription offerings to their own customers.

Wendell Keuneman

27 Jun 2022 · 4 min read

Investment Notes

Investment Notes: TheLoops

We are thrilled to be investing in TheLoops' Seed round. TheLoops is an intelligent support operations platform that provides rich context and team collaboration to resolve tickets faster, providing a superior customer experience.

Wendell Keuneman

24 Jun 2021 · 4 min read

Investment Notes

Investment Notes: Carted

We are thrilled to be investing in Carted's Seed round. Carted is building a universal commerce API that can power commerce experiences anywhere on the internet, allowing developers and creators to build a checkout anywhere.

Wendell Keuneman

4 May 2021 · 4 min read

Product Clinic

Storytelling through Demos

Demos are a vital part of the feature development process in product-led businesses. They not only show what the team got done that sprint, they're an opportunity to experience a feature or product the way a customer would.

Wendell Keuneman

30 Apr 2021 · 3 min read

Product Clinic

The Art of the Demo

Demos should be considered an essential craft that founders and leaders hone as it has the power to influence many high impact moments. Rather than go through the motions, build a demo muscle that forms the cultural identity of your company.

Wendell Keuneman

8 Feb 2021 · 7 min read

Product Clinic

The Connected Roadmap

Most roadmaps fail because they are trying to do too much for too many people. Chances are your roadmap is either too in the weeds to communicate with management, or too macro that your scrum team can't fully engage to deliver tangible value to the user.

Wendell Keuneman

12 May 2020 · 6 min read

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